We had great placement for our City of Renton ad during yesterday’s superbowl. While we had paid for placement in the pregame coverage, they played our ad as the last local ad prior to the National Anthem. Sweet! (As a reminder, this ad was paid for through the hotel/motel tax, which is earmarked for promoting Renton as a destination)
Here is an article from the times on the topic:
Renton uses Super Bowl ad to boost image
By Karen Johnson
Times Southeast Bureau
Squeezed between ads for beer and cars, football fans might notice a new sponsor during today’s Super Bowl pregame show: the city of Renton.
Awesome! I saw that Q13 News at 10 last night was going to do a story on the ad, but I missed it. Did anyone happen to see the report?