After 10 years of improving our city’s economic fortunes with active marketing, we’re taking our ahead-of-the-curve marketing campaign to the next level. You will surely enjoy this new ad!
RENTON, WA-The Renton Community Marketing Campaign will showcase the
city and its brand “Renton. Ahead of the Curve” in a television
commercial to be aired during the NFC Wild Card game, featuring the
Seattle Seahawks, and during the Super Bowl XLII pre-game show.
The advertisement features actor/comedian John Keister, who regularly
panned Renton on his groundbreaking comedy show “Almost Live,” which
was produced and broadcast by KING-TV from 1984 to 1999.
“Remember all those jokes we used to make on ‘Almost Live’ about
Renton?” Keister reminisces in the commercial.
Over the past decade, Renton has undergone a remarkable transformation,
shaking a historic blue-collar image and becoming one of the fastest
growing communities in King County.
“With exciting developments under construction such as the Seattle
Seahawks’ Virginia Mason Athletic Center and The Landing, our 68-acre
mixed-use neighborhood, as well as great neighborhoods, a diverse
business community, excellent schools, Renton Technical College and
Valley Medical Center, Renton is a dynamic place to be,” said Mayor
The Renton Community Marketing Campaign celebrates its 10th anniversary
in 2008. The partnership includes the City of Renton, Renton Chamber of
Commerce, Renton School District, Renton Technical College, and Valley
Medical Center. The partnership has been recognized nationally for its
“Ahead of the Curve” brand and as one of the first in a trend of
communities working to market themselves.
“Ahead of the Curve is more than just a marketing slogan,” said
Alex Pietsch, administrator of the city’s Economic Development,
Neighborhoods and Strategic Planning Department, who coordinates the
campaign’s marketing efforts. “It is a way of life here in Renton.
We’re taking that message to a new level by running this advertisement
on television. And, with the Seattle Seahawks locating their
headquarters and training facility in Renton this year, we could think
of no better place to start than their first playoff game.”
Previous marketing efforts have focused on radio and print
advertisements. This is the campaign’s first foray into broadcast
“If people haven’t thought of Renton since ‘Almost Live’ was on
the air, we hope this ad will give them reason to come down and give us
a look,” added Bill Taylor, CEO of the Renton Chamber of Commerce.
“Whether you have a young family and are looking for an affordable,
close-in community to call home or a company in need of a centrally
located headquarters, Renton is clearly is a community with a tremendous
amount to offer.”
A copy of the advertisement is attached. For more information about the
City of Renton visit rentonwa.gov.